Heed Social was my first business adventure. I wanted to create a platform where design and content creation could converse with social media marketing. Social media platforms are rapidly changing, and because of this, adaptability and growth are reflected through the brand's core identity.
The goal for Heed Social was to provide a service for businesses that needed metric driven social media management. The value of social media management is not understood by a lot of business owners. Because of this, the branding needed to reflect the clarity, proof, and quantitative results. To reflect these values and design goals, I created the branding scheme, content strategy, and website that you can see below.