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Branding | Logo Design | Social Media
Cut & Sew | Art Direction
Context:
Terra2k is my personal take on sustainable fashion. The goal of the brand is to find ways to implement sustainability into a consumer driven world. The balance between consumerism and sustainability is the very ethos of the brand. Terra2k is a neutral ground for polarities, and the brand identity is a reflection of that.
Sustainability
Heaven
Past
Liberal
Female
Choas
Vintage
Consumerism
Hell
Future
Conservative
Male
Order
Modern
Terra2k video teaser
“The mediation and the grey space"
Logo:
The Terra2k logo was designed to be asymmetrically balanced with an edgy handmade typeface and Arabic accents. The overall shape is an inverted pyramid with an edgy, modern twist on the hand lettered typography. For details of the brand name and its significance, check out https://terra2k.shop/pages/brand-meaning.
Instagram Highlights:
Terra2k's main sales funnel starts at the social media level. Because of this, brand integration with social media is fundamental to Terra2k's success.
Cut & Sew:
Handmade, Upcycled and screen printed by me, in house.
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Content Examples:
Some of the content, art-styles and art direction from Terra2k.
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Webstore Design:
Made with Shopify and Altered HTML.
Thanks for stopping by (!)
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