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Branding  | Logo Design | Social Media 
Cut & Sew | Art Direction

Context:

Terra2k is my personal take on sustainable fashion. The goal of the brand is to find ways to implement sustainability into a consumer driven world. The balance between consumerism and sustainability is the very ethos of the brand. Terra2k is a neutral ground for polarities, and the brand identity is a reflection of that.

Sustainability

Heaven

Past

Liberal

Female

Choas

Vintage

Consumerism

Hell

Future

Conservative

Male

Order

Modern

Terra2k video teaser 

“The mediation and the grey space"

Logo:

The Terra2k logo was designed to be asymmetrically balanced with an edgy handmade typeface and Arabic accents. The overall shape is an inverted pyramid with an edgy, modern twist on the hand lettered typography. For details of the brand name and its significance, check out https://terra2k.shop/pages/brand-meaning.

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terra2k logo gridded.png

Instagram Highlights:

Terra2k's main sales funnel starts at the social media level. Because of this, brand integration with social media is fundamental to Terra2k's success.

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terra2k story highlights-01.png

Cut & Sew:

Handmade, Upcycled and screen printed by me, in house.

divide side bag ad.png
terra 2k divide bag.png
bag croquis.jpg
pink sweats sketch (1).png
transparency paper ad.jpg

Content Examples:

Some of the content, art-styles and art direction from Terra2k.

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vintage ad terra2k.jpg
military bag ad again (1).jpg

Webstore Design:

Made with Shopify and Altered HTML.

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iphone terra2k store.png
terra2k void stickers.png

Thanks for stopping by (!)